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The Benefits of Virtual Staging for Real Estate Agents

Written By: Hannah Derby
Virtually Staged Room

In the digital world we live today, almost all activity is connected to the Internet. We pay our bills on the Internet, we sell and buy products on the Internet, and when we want to find out any information about anything, the first place we come to is the Internet. In the real estate industry, the Internet has facilitated the flow of work to a great extent as satisfying the potential buyer has never been easier.

Searching for the ideal future home is just a click away and visualizing it before even seeing it on the spot has helped the potential buyer make decisions based on what they see and get as information. Very often, the buyers have already made half the decision whether they are going to buy the house once they have seen the listing on the internet, so checking it out in person can just solidify the decision. All of this is possible because of a technique that the realtors use nowadays: the virtual staging of the house.

Some people see virtual staging as deception, but this is completely untrue because with virtual staging you do not deceive the buyer, instead, you show them all the possibilities of what they can do with a vacant space. Not only can virtual staging offer a very realistic view of the future home, but it also is very impactful and convenient. Here’s how.

Virtual Staging Offers a Preview of the Home

Offering an opportunity for the buyer to visualize what the future home would look like is something that can close the deal from the very beginning. The approach is very effective as they get the chance to see the different possibilities their future home has, for instance, the design, the style and the decorative details that will enhance the visual appeal of the place. Virtual staging transforms the vacant space into a welcoming and warm home, fully digitally furnished in the design according to the preferences of the buyers. However, buyers are aware that the place they are looking in the photo is only digitally furnished and that the place is selling vacant. They just have a glimpse at the possibilities and if they can imagine living in such an environment and all the other conditions then they will probably consider buying the place.

Virtual Staging is Cost-Efficient

The virtual staging service is very cost-efficient. You don’t waste time, energy and money to have the place staged in a traditional way. You just provide the photos of the vacant rooms to a virtual staging agency that will do all the work in a day or two. You can even choose the design and decorative details that you want to be put into the rooms form a digital library that the agency has. Usually, the price for one virtually staged room is about 95% cheaper than the actual staging.

Virtual Staging is a Way to Declutter Space and Redecorate

Sometimes the house that is selling is stuffed with lots of clutter. The best way to declutter the space and show it to the potential buyers is by using virtual staging. With this technique, you can remove and redesign the interior according to the preferences of your target audience.  Instead of a not so welcoming image, you can offer a neat space with stylish design and decorative accents.

The Bottom Line

Virtual staging provides a vision of the potential of the space. And the fact that buyers go online to search for their dream house tells you how important the first impression is that the virtual stages can create.